They could find similar hats and scarves made by another craft show vendor or at a department store. If your items don’t have anything truly unique about them, you’re not creating a signature style (here’s how), or giving shoppers a unique experience, it’s easy for them to go to another vendor or forget about your business once they leave the craft show.Ī nice variety of knitted hats and scarves but nothing that’s unique, signature, or that makes a shopper feel they must buy from that vendor. If they didn’t buy from me that day, or take a business card to get in contact with me after the show, they would have a really hard time finding something similar anywhere else. It was completely different from what other vendors on the local circuit were selling and really stood out to craft show shoppers as something different. I did, however, see that type of response when I introduced my weekend bag. Read about the other 4 big mistakes that kill sales here.)Ĭraft show shoppers would buy if they found something they liked, but I didn’t get many return customers or a flood of emails after an event from shoppers telling me they saw one of my purses, had been thinking about it, and they had to have it. (This is one of the mistakes worst-selling Etsy shops make too. My totes, shoulder bags, and coin purses were cute, but no one was coming to me specifically for what I did differently. ![]() It’s not that anyone was copying it was a matter of me not going out of my way to find something to really set my purses apart. There was a bit of everything and a few times I saw other vendors at an event selling purses made out of the exact same fabric or in a similar shape/style to mine. I made purses but couldn’t really define what kind of purses I made. When I sold my purses at craft shows, I started with a wide variety (I mean really wide no two purses were alike). #1 – Items they could ask another vendor to make With over a decade of crafty events under my belt, I thought you could benefit from me sharing some of my mistakes and lessons learned from encountering thousands of craft show shoppers.ĭON’TS: What Craft Show Shoppers Shouldn’t Seeĥ things a craft show shopper shouldn’t see, followed by a list of what they should see instead. Doing so will reflect positively on your sales. Although craft shows typically have more of a casual setting, you still want to keep a professional vibe and represent your brand properly.
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